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Press Releases June 7, 2017 Cannabis Producers Require a Unique Approach to Marijuana Marketing in Canada

The current Canadian marijuana industry conditions are presenting creative cannabis marketing opportunities. Canadians can now access marijuana for medicinal purposes from authorized producers who are currently following new supply and distribution systems as regulated by Health Canada. The industry will soon see more and more producers come into the market to vie for their share …

Industry Analysis May 25, 2017 Importance of the Medical Marijuana to the Canadian Pharmaceutical Industry

Medical Marijuana is important to the Canadian pharmaceutical industry. It creates jobs, tax dollars, encourages corporate medical research,  and generates international trade export dollars. This growing segment of the Canadian pharmaceutical industry is of value to the industry and all Canadians. The charts below were taken from the Industry Canada; Pharmaceutical industry profile. It is likely that …

Industry Analysis May 23, 2017 Advertising Restrictions under the Access to Cannabis for Medical Purposes Regulations (ACMPR)

Advertising medical marijuana is similar to advertising any other narcotic under the Access to Cannabis for Medical Purposes Regulations (ACMPR). Advertisement to the general public is prohibited under the Narcotic Control Regulations (NCR). “Advertisement” is defined broadly under the Narcotic Control Regulations (NCR). The term ‘advertisement’ is defined broadly to encompass any “representation” that “directly or indirectly” promotes …

Industry Analysis May 23, 2017 Cannabis Access for Medical Purposes Survey (C.A.M.P.S.) Review

This post provides an analysis of the Cannabis Access for Medical Purposes Survey (C.A.M.P.S.) performed by the University of British Columbia, the Canadian AIDS Society, the Canadian Treatment Action Council, the Canadian Aboriginal AIDS Network, and the Canadian Association of Medical Cannabis Dispensaries (CAMCD).   The 628 respondents were 71% male, 29% female and 0.5% transgender …

Industry Analysis May 23, 2017 7 Marketing Trends in the Canadian Medical Marijuana Industry

This post provides some general observations on the current medical marijuana industry in Canada under the Access to Cannabis for Medical Purposes Regulations (ACMPR). These observations are meant to be informational to the Canadian medical cannabis industry. This information has been presented at two separate cannabis business conferences since 2014. Producer Focused Brands All of the brands are …

Press Releases September 3, 2014 MMJ Hype Launches Comprehensive Directory of Canadian Medical Marijuana Clinics

MMJ Hype announced the launch of the company’s newest feature, the most comprehensive listing of medical marijuana clinics, physicians and producers throughout Canada. The directory benefits producers, dispensaries and patients in multiple ways. “The lack of information and sometimes outrageous pricing that a few of the clinics and “Skype doctors” are charging really grinds our …

Press Releases August 11, 2014 MMJ Hype Provides Marketing Solutions for Licensed Medical Marijuana Producers in Canada

MMJ Hype has created a digital marketing solution for medical marijuana producers in Canada. Connecting producers with doctors and patients in compliance with the strict advertising guidelines set by Health Canada. Medical Marijuana has been found to have numerous benefits for a wide variety of commonly occurring diseases and conditions, as a result the drug …

Press Releases July 28, 2014 MMJ Hype Announces MMJPR.ca: Canada’s directory of licensed producers under the MMPR

MMJ Hype is pleased to announce the open beta for Canada’s largest directory of licensed producers (and those with applications pending) under the Marihuana for Medical Purposes Regulations (MMPR). MMJPR.ca aims to become the go-to source for patients, the medical community, educators, researchers, growers, distributors and the media. We publish news, industry updates and echo …

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