Advertising medical marijuana is similar to advertising any other narcotic under the Access to Cannabis for Medical Purposes Regulations (ACMPR). Advertisement to the general public is prohibited under the Narcotic Control Regulations (NCR). “Advertisement” is defined broadly under the Narcotic Control Regulations (NCR). The term ‘advertisement’ is defined broadly to encompass any “representation” that “directly or indirectly” promotes …
Industry Analysis
May 23, 2017
Cannabis Access for Medical Purposes Survey (C.A.M.P.S.) Review
This post provides an analysis of the Cannabis Access for Medical Purposes Survey (C.A.M.P.S.) performed by the University of British Columbia, the Canadian AIDS Society, the Canadian Treatment Action Council, the Canadian Aboriginal AIDS Network, and the Canadian Association of Medical Cannabis Dispensaries (CAMCD). The 628 respondents were 71% male, 29% female and 0.5% transgender …
Industry Analysis
May 23, 2017
7 Marketing Trends in the Canadian Medical Marijuana Industry
This post provides some general observations on the current medical marijuana industry in Canada under the Access to Cannabis for Medical Purposes Regulations (ACMPR). These observations are meant to be informational to the Canadian medical cannabis industry. This information has been presented at two separate cannabis business conferences since 2014. Producer Focused Brands All of the brands are …