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Industry Analysis May 23, 2017 Advertising Restrictions under the Access to Cannabis for Medical Purposes Regulations (ACMPR)

Advertising medical marijuana is similar to advertising any other narcotic under the Access to Cannabis for Medical Purposes Regulations (ACMPR). Advertisement to the general public is prohibited under the Narcotic Control Regulations (NCR). “Advertisement” is defined broadly under the Narcotic Control Regulations (NCR). The term ‘advertisement’ is defined broadly to encompass any “representation” that “directly or indirectly” promotes …

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